New Years Rockin' Eve

Lukas Graham, I am your #1 fan. Rhyming goals on #RockinEve.🤘

Posted by Dick Clark's New Year's Rockin' Eve on Saturday, December 31, 2016

Alessia Cara knows how to keep the party going from ALL angles! #RockinEve

Posted by Dick Clark's New Year's Rockin' Eve on Saturday, December 31, 2016

Two performances down. ☑️ One to go! Flo Rida keeping the #RockinEve party going all night!

Posted by Dick Clark's New Year's Rockin' Eve on Saturday, December 31, 2016

The guitar skills. The vocals. Shawn Mendes on #RockinEve is too 🔥 to handle! #RockinShawn

Posted by Dick Clark's New Year's Rockin' Eve on Saturday, December 31, 2016

Still swooning over that John Legend #RockinEve performance. He get's me every time. 💘

Posted by Dick Clark's New Year's Rockin' Eve on Saturday, December 31, 2016

That Lukas Graham #RockinEve performance in 360, though! 👏

Posted by Dick Clark's New Year's Rockin' Eve on Saturday, December 31, 2016

Dick Clark Productions hosts an annual television special, “New Year’s Rockin’ Eve” as a celebration of the New Year. They host a series of live and prerecorded performances by popular musicians during the special. For the 2017 NYRE Greenfish worked with Dick Clark Productions to create the social media content DCP used to promote the event.

We shot 360 video of the musicians performing their sets in a Hollywood studio that would be broadcast during the event. Greenfish also captured behind the scenes photographs and videos which were turned into slow motion GIFs and videos. We also broke ground with this project by creating 360 GIFs for DCP to use on their official New Year’s Rockin’ Eve Instagram and Facebook accounts. It was important for us to use cutting edge social media techniques for a company that has always maintained a youthful, fresh image.

Date: January 3rd, 2017

Category: Digital Production, Virtual Reality

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