Direct Wire & Cable

Direct Wire & Cable, Inc. is one of the premiere wire factories in the United States, serving the welding, power rental, and industrial cable markets. We set out to help our client create a video that they could use at trade shows to display the innovative features and processes of their facility as well as the quality of their products to potential clients.

We created a video that gives a 360 tour of the facility showcasing their elegant and efficient process for creating copper wire and cable. The video emphasized the aspects of the factory that make it top of the line, including details about its  energy efficiency and the lab where they test the quality of their products. We used motion graphics and frames to highlight some of the more nuanced aspects of their production process to clarify and simplify the explanation of the process for their potential viewers and clients.

Date: December 30th, 2016

Category: Production, Virtual Reality

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