Philadelphia is well suited as the City of Brotherly Love to host the deluge of actual and virtual visitors pouring into its streets this week. With the influx of media, delegates, and other VIPs attending the Democratic National Convention, the city is going to have an additional 50,000 people visiting. But Philly is going to receive a “virtually” unlimited number of visitors experiencing its iconic attractions—through virtual reality.

Produced in partnership with the Democratic National Convention 2016 Host Committee, “Philadelphia in 360°” is a VR film created by Greenfish Labs to promote the city’s Arts, Entertainment, Culture, and Neighborhood experiences. Now, whether in town for the Democratic National Convention, a native Philadelphian, or a guest exploring the city for business, pleasure, or a myriad of other reasons, anyone can see more of the city through virtual reality.



Audio Engineer Alex Rubin capturing 360º stereosonic audio in the Philadelphia Museum of Art


With clips from the top of City Hall, the Harbor, high above Broad Street and inside Citizen Bank Park, viewers will be transported to unique perspectives as easily as clicking a link on their smart phone. Better yet, by downloading the upcoming Greenfish Labs VR app, and slipping on an inexpensive Google cardboard viewer, users can have a more authentic immersive experience.



Greenfish Labs’ lead Sound Designer John Paul Decker



Associate Producers Zach Beidler and Jimmy Duffey planning shots with the Nokia OZO


VR gives people a chance to go places digitally that might be physically inaccessible to them, or it can afford them a privileged point of view of a place or event they wouldn’t normally have. VR is changing how producers, marketers, and any experience-focused company can engage with its customers. Travelers can view destinations before they visit, and fans can have a front-row experience from the comfort of their home. It even enables athletes, performers, and production companies to invite fans behind the scenes.

“Philadelphia in 360°” is the first content Greenfish Labs has produced using the Nokia Ozo, the tech company’s recently released cinema grade 360° camera.



Nokia’s cinema quality 360º camera, Ozo, in the stands of Citizens Bank Park, home of the Phillies


In addition to our work for the DNC, Greenfish Labs is currently traveling to Poland with the American Bible Society to produce 360° videos of the Vatican’s World Youth Day events next week. More can be read about that here.

We love Philadelphia, and are honored to be asked to create a unique VR film which showcases this great city to the world. VR has the power to become the dominant platform for creating unique customer experiences. It makes sense that Philadelphia, a pioneering city itself, would be an early adopter of this technology as a new way of showcasing the best of the city.

Greenfish Labs is a disruptive multimedia company that produces interactive content and platforms that increase customer engagement. By combining advanced technical expertise with the art of storytelling, we create immersive media that enriches the way fans, followers and friends can experience brands they love.

To talk with us about your vision for a VR project email or call 267-600-FISH.

Catherine Tershak

As Content Strategist, Cate is responsible for creating, delivering, and optimizing written content across Greenfish Labs’ digital channels. Her primary responsibilities are writing on the Greenfish blog and across our social media platforms. Her skills in research help to keep Greenfish Labs one of the top thought-leaders in virtual reality.


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